A Japanese tea brand, sought to introduce their products to the US market with a distinct identity that reflects their rich cultural heritage and the modern wellness movement. The brand aims to evoke a sense of tranquility, mindfulness, and purity, encapsulating the traditional Japanese tea experience while resonating with a contemporary audience focused on health and wellness.

The core of the design concept is inspired by "yohaku," a Japanese aesthetic principle emphasizing the beauty found in simplicity and empty spaces. This concept not only honors traditional Japanese art and design but also aligns perfectly with the modern minimalist trend. Yohaku allows the elements that are present to breathe and stand out, creating a serene and focused visual experience.