With the concept of the modern minimalist traveler, I designed FLYTE, featuring technologically advanced denim, ergonomic design, and traditional Japanese craftsmanship.

FLYTE denim combines simple style and functionality, ensuring you can carry your essentials (smartphone, cards, keys, cash, etc.) securely without restricting your movement or compromising your appearance. My goal was to create jeans that went beyond mere functionality, incorporating depth through modern technology and Japanese craftsmanship.

We collaborated with ISKO, the largest denim fabric company in the world, as well as local sewing factories and skilled pattern makers in Kurashiki to address usability issues found in existing jeans. Through user research and the branding process, I created the product tagline "Carry less, travel more." I managed the entire process of brand design and business development, transforming FLYTE into a minimalist travel lifestyle brand.