As the first and only in-house designer at the NY headquarters, I played a key role in the brand's expansion into the US market through comprehensive rebranding and localization projects.

Joining during the initial phase of this expansion, I was responsible for all aspects of design, including design research on D2C brands, web design, social media design, digital advertising creatives, and video production. In collaboration with a local creative agency, we successfully renewed the website and conducted photoshoots, building a strong brand foundation to ensure a successful market entry.